about
Amber Mac is a technology host, journalist, and strategist, with experience both online and offline. She writes a regular column for The Globe & Mail, Yahoo! Tech, American Express Open Forum, among other outlets. She has worked as a technology TV host with tech guru Leo Laporte on G4TechTV, hosting/producing more than 500 episodes of a popular how- to call in show. She now hosts a live TV show called Webnation on Toronto’s number one news station (watch the show here).
While working at the most popular technology channel in the world, she launched and hosted/produced a weekly half- hour gadget show and a weekly one-hour viral video show. Amber has also worked as a daily technology TV news journalist at Citytv and CBC, both national TV stations.
In the online space, she has spearheaded two successful podcasts, net@night on the popular San Francisco TWiT.tv network and commandN.tv. Both shows have been featured in Wired Magazine and have won a number of podcast awards (and are still in production, reaching approximately 100,000 viewers and listeners a week).
She maintains a popular blog (here) and speaks exclusively with The Lavin Agency at keynotes across North America about how to use social media to build community and customer loyalty online. In June 2010, Amber launched her first book about how to use social media to grow your business. Power Friending was published by Portfolio/Penguin in New York.
As the Miami Herald said in their review of the book, “Amber Mac is a virtual Swiss Army Knife of networking: she displays an endless amount of enthusiasm and energy that nearly crackles off the page. More importantly, she demonstrates a deep and practical understanding of the necessity of extending one’s personal and professional presence online.”
Amber currently manages a production and new media company called MGImedia. Her clients include world- renowned speaker Tony Robbins, Rogers, Discovery Channel, Microsoft, Canada Goose, American Dental Association, among others.
Read Canadian Business Magazine profile about Amber (September 2010 issue)
Read Globe & Mail profile about Amber (August 2010)
