My book, Power Friending, launched on June 15th, 2010 in Canada (June 10th in the US) to great success and quickly made it onto the Globe & Mail Bestsellers Top 10 list.
Here is what some people are saying about Power Friending:
Make friends, but watch out for the bad guys by Richard Pachter in the Miami Herald
For the uninitiated, Mac does a very good job of explaining how the online world works in a mostly jargon-free and comprehensible manner. Her prose is clear and upbeat, and though she explains things in detail, with examples and asides, she doesn’t get bogged down in minutia or any overly technical stuff.
Power Friending Will Power Your Participation in Social Media by Pierre DeBois of Small Business Trends
Whether you have a community manager in your organization or a team of social media ninjas, this book is perfectly suited for you, with actionable suggestions that will help those responsible take initiative. Power Friending is a truly awesome guide to communication and social media.
BOOK REVIEW: Power Friending: Demystifying Social Media to Grow Your Business (Amber Mac) by Trevor Young in Marketing Mag
If you’re new to social media, you’ll find Power Friending worthwhile.
It covers in general overview terms the history of the social web, the rules of the game, the popular social media tools plus a relatively detailed look at execution (right down to the need for using a tripod if you’re shooting video for the web!); it also looks at the obligatory social media successes and failures, and finishes with an eye to the future.
A big thanks to all of my friends for the following testimonials. First up, Tony Robbins:
Steve Chen, Co-founder of YouTube
“Amber provides a sweeping yet detailed look at the correlation between marketing and social media in the online world. With few equals, Amber has and continues to demonstrate a keen insight towards the continually evolving fabric of the social web.”
Gary Vaynerchuk, WineLibrary.TV, Author of Crush It!
“Amber is one of those rare people that actually lives this social movement and I don’t know about you but I like listening to people that ‘LIVE IT’ more than people who read about it.”
Jeremy Gutsche, Chief Trend Hunter at TrendHunter.com, Author of Exploiting Chaos
“Social media is here to stay, and Amber Mac’s Power Friending is the ultimate guide for all those looking to understand (and profit) from our highly connected future.”
Guy Kawasaki, Author of Enchantment & Co-founder of Alltop
“It pays to have friends in high places, and Amber is in a very high place in social media. She might not be your friend, but her book is as good as it gets.”
Kevin Rose, Founder of Digg, Milk, & Revision3
“Amber took the time to deconstruct Digg and give me valuable webusability advice when we were a tiny 3 person company. She alsointroduced me to the then small blog ‘TechCrunch’ years before it became mainstream. I always enjoy chatting w/Amber as she understands social media and where things are going.”
Don Tapscott, Author of Wikinomics and Grown Up Digital
“Social media is becoming the operating system for society, and Amber understands exactly how to thrive in this new environment.”
Dina Kaplan, Co-founder, blip.tv
Writing from the virtual center of the social media storm, Amber Mac explains exactly how and why your business can benefit from social media. And you could have no better teacher: Amber is the authentic authority on how to use social media to expand your market, learn more about your customers and save on marketing, whether you run a Fortune 100 company or a blog.